PRODUCTION





by—edible—clouds is an experiential, immersive, and fully bespoke production collective built for people who crave connection.

We are a vibrant, unapologetically loud collective of sharp minds and fearless voices. We’re artists, writers, performers, hosts, cultural disruptors, digital innovators, and die-hard food lovers and we design productions that transforms ideas into living and breathing experiences.

No algorithms. No AI. No bullshit. No illusions of perfection. Just real people crafting real moments that make sense, feel good, and leave a mark.

For us, it’s never just about putting someone on a stage or behind a camera. It’s about cultivating an intentionally inclusive community, a safe space where every background, identity, and perspective is welcomed, valued, and celebrated. A place where ideas ignite, memories form, voices rise, and meaningful connections take root, all built with a commitment to sustainable choices that honor the world we share.

Through unforgettable productions and fully immersive experiences, we spark creativity, open space for real conversation, and shape the kind of moments that stay with you and gives you goose-bump.

We are here to disrupt.
To celebrate.
To manifest.
To be human.
To make noise.
And to make it all count.





OUR IN-HOUSE PRODUCTION CREW IS SHARP, STREAMLINED, AND DRAMA-FREE, HANDLING EVERY DETAIL SO YOU CAN RELAX AND KICK BACK WHILE WE BRING YOUR VISION TO LIFE AND MAKE THE MAGIC HAPPEN.





STILLS
We create images that don’t just look good, they feel alive.
Every shot tells a story, every frame captures truth, energy, and emotion.






MOTION
From concept to grading, our team captures motion with purpose, blending storytelling, style and sound to create visuals that move people, not just pixels.
Every frame is crafted with intention and every scene with emotion.

Because for us, production isn’t just execution,  it’s storytelling in motion.






IRL EXPERIENCES

We produce experiences that hit different and where every detail, sound, and spark is designed to pull people in and keep the energy alive.

From intimate gatherings to large-scale performances, we transform ideas into immersive experiences that connect people, celebrate diversity, and inspire.




LIVE SHOWSOur live broadcasts blend creativity and precision, connecting audiences in real time and turning performances into shared experiences.



TALKS, PODCASTS & WORKSHOPS We create spaces where real voices meet and meaningful dialogue takes center stage.
By curating our artists, cultural voices, and thought leaders, we shape discussions that are as dynamic as they are authentic.

Whether live or streamed, we craft experiences that inform, empower, and connect audiences blending creativity and shared stories into every conversation.





HOSTING We bring the right voices to your stage.
Our hosts, from artists to cultural innovators  will guide your events with charisma, authenticity, and purpose.

Whether leading panels, emceeing live shows, or connecting audiences in real time, they elevate every moment and make your event unforgettable.







AGENDA11/12/25
Camille Rousseau X Joseph Ghosn @ Galerie OFR  
Paris










CLIENTSNIKE — SNIPES — NETFLIX —  COGNIZANT — ADIDAS —
ASICS — ZARA — H&M — ADOBE — UBER — HOM — AUCHAN — MEETIC — VEUVE CLIQUOT — POLAROID — CITROËN — LEE COOPER — MICROSOFT — SNCF — LESIEUR — SONY MUSIC and more.









BTSWhat we love most about producing is being part of every step of the journey, from the very first line written to the long nights in post-production. We experience it all: the magic and the challenges, the highs and the lows. For us, it’s not just about the final product; it’s about the memories we make along the way, the relationships we build, and the incredible team that brings every story to life.









CURATION



SHANICE MENDY

Shanice Mendy is a French-Senegalese producer with a diverse portfolio spanning the past eight years, particularly in the sports industry. She is now venturing into the cinema industry, notably with the short documentary "Anaïs." 
Shanice has served as the lead producer for Nike in Paris, as well as in London, New York, and Johannesburg for the Jordan Brand. Her passion for content production is reflected in her extensive experience with major brands such as L’Oréal, the French Olympic Committee, and Canal+, France's premier sports broadcasting channel. 
Beyond her professional achievements, Shanice is committed to helping young people find their voice and opportunities for fulfillment in a French society marked by its scars. She is now an author and has published Si Tu Savais, an essay on identity, with Faces Cachées Publishing.




WE CURATE THE CREATIVE MINDS AND VOICES THAT MATTER, BRINGING TOGETHER ARTISTS, WRITERS, PERFORMERS, HOSTS, AND CHANGEMAKERS.




CAMILLE ROUSSEAU
camillerousseau.com

Camille Rousseau is a French visual artist based between Amsterdam and Paris. Trained in graphic design, film, and 3D animation in Arles, she later earned an MA in Communication and Design from Central Saint Martins in London. 
Her work spans various media and materials, grounded in the exploration of the line, a recurring, meditative gesture that shapes both her personal and commissioned projects. 
Driven by a deep sensitivity to rhythm, her practice is intimately connected to music and sound, influencing the flow and repetition found in her visual language. She also brings her refined eye for composition and movement to photo and video direction, bridging her tactile, abstract research with time-based storytelling. Her work has been exhibited internationally in Paris, London, Frankfurt, Amman, Salzburg, Geneva, and Amsterdam. Over the past 15 years, she has also worked independently as an art director and curator across publishing, fashion, interior architecture, and brand development.




AYSHE “AZ” ZAIFOGLU
payyourshooter.com

AZ is a London-based creative, host, and photographer with a deep passion for sneakers, storytelling, and building community. From capturing moments for major sneaker brands to hosting on Nike SNKRS, she’s committed to making her presence known and creating opportunities for others along the way. 
Driven by inclusion and fairness, AZ founded "Pay Your Shooter", an initiative calling for transparency and respect for creatives, especially women, in industries that often overlook them.
Outside of the sneaker and creative world, AZ is also a massive foodie. Whether she’s discovering new local gems or sharing home-cooked meals, food is another way she connects with people and cultures, always with a creative twist.
Whether it’s pushing for sizing equality, fair pay, or just celebrating creativity in all forms, AZ is using her platform to inspire, disrupt, and lead with heart. Her goal? To keep creating, keep showing up, and pave the way for the next generation without shying away.



MARK ROBERTSON
depthm.com

Mark Robertson is an interactive designer and creative technologist based in Nottingham, UK. 
Under DEPTHM, he creates immersive digital experiences that merge design, code, and technology from real-time visuals for touring artists to interactive brand activations. Driven by a curiosity for new tools and mediums, Mark works across disciplines to craft engaging, emotionally resonant work. 
His practice spans creative coding, generative design, and live performance, with a focus on pushing the boundaries of how audiences experience art and technology. DEPTHM is both a studio and a playground, a space for experimentation, collaboration, and creating things that challenge the norm.



SONJA JUILLET
sonjajuillet.com

Sonja is an independent creative producer and artist manager based between Amsterdam and Paris, with over 15 years of international experience in content, live shows, and event production. Known for her strategic vision and strong creative network, she delivers innovative, high-impact work for brands, agencies, and artists.
Her practice is grounded in core values of sustainability, inclusion, and authentic storytelling. Sonja is also a long-time cult awareness advocate, using her voice to raise awareness about coercive control and psychological abuse, a deeply personal and ongoing mission that informs her collaborative, ethical approach to creative work.














IDEATION


We believe great ideas are built through energy, collaboration, and cultural insight. We partner with brands ready to challenge the familiar and shape what’s next transforming creativity into clear, actionable strategy.

Through immersive ideation labs, strategic workshops, and culture-led collaborations, we bring together thinkers, doers, makers, and shakers to unlock new perspectives and co-create meaningful direction. 

The result: ideas that actually move people. Real, energetic, and fully human. Ideas shaped by many voices, lifted by inclusive perspectives, and rooted in sustainable values. Ideas that stick around because they matter.





OUR IDEATION PROCESS THRIVES ON COLLECTIVE ENERGY AND CULTURAL AWARENESS. WE MERGE DIVERSE PERSPECTIVES TO SPARK UNEXPECTED CONNECTIONS AND UNCOVER IDEAS THAT MOVE PEOPLE.



FROM INSPIRATION TO CREATIVE EXPRESSIONThis phase is where inspiration meets intention. 

Our goal is to translate abstract thoughts into tangible directions, defining tone, visual language, and storytelling potential. Each idea is tested against purpose and audience resonance, ensuring that what begins as a spark can evolve into a fully realised creative direction.



EXPERIENTIAL CAMPAIGNWe design immersive campaigns that go beyond content, experiences that live in memory, not just on a screen.

By blending visuals, storytelling, and interactive moments, we connect audiences to brands, ideas, and culture in ways that feel authentic and unforgettable.

From concept to activation, every detail is intentional, inclusive, and designed to spark conversation, inspire action, and leave a lasting impact.


FEED YOUR BRAIN — EAT CLOUDSEating clouds feels almost unreal. Soft, dreamy, and deliciously unexpected. It would be a moment that sparks curiosity, stir nostalgia, and open the door to pure imagination.

Let’s savor clouds together and craft experiences that feel elevated, light, a touch spiritual, and wonderfully out of the ordinary.

Here, creativity doesn’t doesn’t take itself too seriously. It’s playfull, a little mischievous, bold and full of imagination. A gentle nudge to have fun, explore, and let your mind drift a little.


JOIN THE DRIFT

We team up with brands and businesses who want to tap into real energy and fresh perspectives. 

We bring together the thinkers and talkers, the movers and makers and invite you to be part of something real, electric, and wildly human.

Are you ready to create something unforgettable together?



















by—edible—clouds

FEED YOUR BRAIN EAT CLOUDS